The principle beneficiary of The Giant’s Cup is the local branch of Ezemvelo KZN Wildlife (EKZNW) based at Cobham Nature Reserve.

R500 per runner will be dedicated to this cause that will focus on local issues within the Maloti Drakensberg Park. These include alien vegetation, maintenance of the trails, funding of vital equipment for EKZNW staff and assistance with monitoring of critically endangered species such as the Bearded Vulture.

All funds raised will be ring-fenced so that athletes will know that they are making a direct contribution to the environment through which they will be running. The event organizers of The Giant’s Cup will report back to the runners each year as to how the money has been spent and what effect it has had on the well-being of the Park and its inhabitants. It is hoped that this tangible evidence of the benefits of their participation in The Giant’s Cup will encourage runners to come back year after year and further develop their interest in the Maloti Drakensberg Park as a whole.